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Meta said ad impressions delivered across its family of apps during Q1 rose 5% from a year ago, while the average estimate of two analysts surveyed by FactSet was 4.6%.

Growth was led by the 9% rise in ad impressions delivered in the Asia-Pacific region, followed by 5% growth in Europe, a 4% increase in the U.S. and Canada and an uptick of 1% in the rest of the world.

Meanwhile, the average price per ad jumped 10%, well above expectations of a 4.2% rise.