GameStop’s stock jumps as the videogame retailer makes its bitcoin move

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GameStop’s board has approved an update to its investment policy to add bitcoin as a treasury-reserve asset

Last Updated: March 25, 2025 at 5:53 p.m. ET

First Published: March 25, 2025 at 4:36 p.m. ET

Shares of GameStop Corp. rose more than 6% in extended trading Tuesday after the videogame retailer and original meme-stock company announced its eagerly anticipated foray into bitcoin.

In a short statement, GameStop GME said its board had unanimously approved an update to its investment policy to add bitcoin BTCUSD as a treasury-reserve asset. The move did not come completely out of the blue, as bitcoin buzz has swirled around GameStop and its chief executive, Ryan Cohen, in recent weeks.

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