In the immortal words of Lana Del Rey, “money is the anthem of success, so put on mascara and your party dress.” A philosophy Hailey Bieber seems to be embracing with open arms, after announcing the billion-dollar sale of her beloved beauty brand Rhode to e.l.f. Beauty. Between landing the cover of Vogue and officially becoming a gilded beauty mogul, Hailey undoubtedly has plenty to celebrate.

Her style has long been the blueprint for the L.A.-girl uniform: Minimal separates, monochrome tailoring, and Pilates Princess ’fits. From the Met to maternity wear, après-ski to the New York streets, Bieber transcends the trends to make her own, keeping it refined and replicable. She’s the patient zero of the clean-girl aesthetic—the final boss, if you will—and a peachy Rhode blush is the final piece of the puzzle. Bringing low-key, quiet luxury to the masses, Bieber is responsible for the army of jeans-and-a-tank-top girls traipsing through Erewhon on one coast and the West Village on the other, sporting slick buns while climbing the career ladder, and then stopping off for a spritz.

Photo: Backgrid