Arm & Hammer Laundry has partnered with Grammy-winning artist Meghan Trainor for a digital-focused campaign titled “Toss Like This.”
Timed to coincide with the launch of Arm & Hammer Power Sheets Laundry Detergent, the partnership underscores the brand’s focus on innovation amid growing consumer interest in convenience and eco-friendly products.
Capitalizing on Trainor’s strong social media presence and broad demographic appeal, the campaign highlights the simple act of tossing an Arm & Hammer Power Sheets Laundry Detergent into the washing machine. These pre-measured, highly concentrated detergent sheets offer a practical, eco-conscious alternative to bulky plastic detergent bottles — directly appealing to today’s consumers who value minimalism and ease of use.
Available in both Fragrance-Free and Fresh Linen scent options, each recyclable carton contains 60 sheets, enough for up to 120 small loads.
Trainor’s approachable persona and digital influence amplify the campaign’s appeal, particularly among younger audiences who increasingly drive household purchasing decisions. Speaking directly to these consumers, Trainor emphasizes simplicity in a playful, relatable way: “I don’t need that glug glug, that jug lug in my life. All I have to do is toss like this, wash like this — and for me, it’s no-mess laundry bliss.”
By linking convenience and eco-conscious living directly to Trainor’s relatable image, Arm & Hammer positions Power Sheets as more than another laundry solution. It becomes part of a broader lifestyle choice, reflecting current consumer values.
The collaboration further highlights Arm & Hammer’s responsiveness to current market dynamics, an important move in a category increasingly shaped by disruptive brands and direct-to-consumer innovation. By pairing environmental responsibility with simplified household routines, Arm & Hammer places itself strategically ahead of market trends, delivering a product that balances practicality and eco-responsibility.
Priced accessibly at $13.99 and distributed through major retailers, including Amazon and Walmart, Arm & Hammer Power Sheets Laundry Detergent offers consumers a balance of affordability and performance.
Ultimately, the “Toss Like This” initiative demonstrates Arm & Hammer’s clear strategy of combining consumer-focused innovation with culturally relevant marketing to capture market share in a crowded and competitive category. As Meghan Trainor herself might suggest, simplifying laundry day can now be as effortless — and stylish — as tossing a single sheet into the washer.
