Warner Bros‘ $90 million+ period vampire movie Sinners chalked up $4.7 million in Thursday night previews that began yesterday at 3 p.m. Out of the gate with preview-night audiences, Sinners gets 5 stars on PostTrak with 80% definite recommend, an excellent exit that could bode well for over-indexing, knock on wood. Rotten Tomatoes is also high on the Ryan Coogler-Michael B. Jordan reteam, with reviews at 97% certified fresh and exits at that level as well.
The diversity demos last night were 46% Black, 30% Caucasian, 15% Latino and Hispanic and 5% Asian.
Sinners in its preview take is under that of genre comps like 2022’s Nope ($6.4M Thursday night, $44.3M opening) and 2019’s Us ($7.4M, $71.1M).
The miracles of Good Friday at the box office, with 72% of K-12 schools and a close to a third of colleges on break, were already in effect last night, with Warner Bros/Legendary’s A Minecraft Movie shooting up in its daily take by 21% over Wednesday with $6.5M, sending the Jared Hess movie past the three-century mark at the domestic box office with $303.3M. A Minecraft Movie pulled off the feat in 14 days, three days slower than Illumination/Nintendo/Universal’s Super Mario Bros which took 11 days to cross $300M. That movie ended its U.S.-Canada run at $574.9M. A Minecraft Movie ends its second week with $102.9M.
One of the two movies will wind up as No. 1 during the Easter holiday frame with respective weekend takes of $40M+. Who can ding a studio for owning the top two slots over a holiday weekend? Good on Warner Bros.
Sinners is booked at 3,308 theaters including premium auditoriums of Imax 70MM, Imax digital, 70MM, Dolby, PLFs and motion seats.
Also opening this weekend is Bleecker Street’s remake of the Ang Lee movie The Wedding Banquet starring Bowen Yang and Lily Gladstone at 1,133 theaters. The movie gets 3 stars from PostTrak audiences and a 50% definite recommend.
The rest of the week is as follows:
2.) The King of Kings (Angel) 3200 theaters, Thu $2.4M (+15% over Wednesday), Total $28M/Wk 1
3.) The Amateur (20th/Dis) 3,400 theaters, Thu $1M (-6%), Total $20.1M/Wk 1
4.) Warfare (A24) 2,670 theaters, Thu $891K (-6%) Total $12M/Wk 1
5.) Drop (Uni) 3,085 theaters, Thu $617K (+2%) Total $10.1M/Wk 1
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